The Fyp Fluencer logo was inspired by the vibrant combination of Deep Violet and Hot Pink, reflecting Gen Z’s desire for bold, expressive visuals. Designed with simplicity, the logo connects letters in 'Fluencer,' symbolizing the brand's focus on building lasting connections. A modern sans-serif typeface complements the energetic, minimal aesthetic.

The campaign, themed "Minimalism with a Pulse," aimed to attract teenage users and boost brand visibility. Its success is evident in establishing Fyp’s Discord community of 1,500 members within a week.